> ## Documentation Index
> Fetch the complete documentation index at: https://zite.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Send email and SMS with Mailchimp

> Sync contacts to Mailchimp audiences and trigger marketing email or SMS messages from your Zite app.

## How it works

Connect Mailchimp to turn app activity into audience updates, email follow-ups, and SMS messages. This is useful for lead capture, lifecycle marketing, customer updates, and event reminders. By connecting Zite to Mailchimp, you can:

* Add or update contacts in a Mailchimp audience
* Tag and segment contacts based on actions they take in your app
* Trigger Mailchimp customer journeys and marketing automations
* Send email campaigns or follow-ups from Mailchimp
* Use Mailchimp SMS Marketing or Transactional SMS when your Mailchimp account is set up for it

## How to automate notifications

<Steps>
  <Step title="Connect to Mailchimp">
    In the chat box, ask Zite to connect to Mailchimp or click the `plug icon` <Icon icon="plug" />.

    Search for `Mailchimp`, then click `Connect`.

    <Frame>
      <img src="https://mintcdn.com/zite/O-DVUqSUhxNZNxun/help/images/connect-mailchimp.webp?fit=max&auto=format&n=O-DVUqSUhxNZNxun&q=85&s=22da806e302ae94a5e1734784baf2459" alt="Connect an app modal with Mailchimp listed as a marketing integration" title="Connect an app modal with Mailchimp listed as a marketing integration" style={{ width:"100%" }} width="3000" height="2000" data-path="help/images/connect-mailchimp.webp" />
    </Frame>
  </Step>

  <Step title="Review the connection steps">
    Zite will show the connection flow before sending you to Mailchimp. Click `Connect to Mailchimp`.

    <Frame>
      <img src="https://mintcdn.com/zite/O-DVUqSUhxNZNxun/help/images/perms-mailchimp.webp?fit=max&auto=format&n=O-DVUqSUhxNZNxun&q=85&s=81b97752829e14c9a3213dbc6af24f0f" alt="Connect to Mailchimp modal in Zite" title="Connect to Mailchimp modal in Zite" style={{ width:"100%" }} width="3000" height="2000" data-path="help/images/perms-mailchimp.webp" />
    </Frame>
  </Step>

  <Step title="Authorize Zite">
    Log in to Mailchimp, review the access request, and click `Allow`.

    <Frame>
      <img src="https://mintcdn.com/zite/O-DVUqSUhxNZNxun/help/images/authorize-zite-mailchimp.webp?fit=max&auto=format&n=O-DVUqSUhxNZNxun&q=85&s=8ce5eb315c7dc9d87b1db715c85f23f9" alt="Mailchimp authorization screen for Zite" title="Mailchimp authorization screen for Zite" style={{ width:"100%" }} width="3000" height="1895" data-path="help/images/authorize-zite-mailchimp.webp" />
    </Frame>
  </Step>

  <Step title="Enter your use case">
    Tell Zite how you want to use Mailchimp in your app. For example, ask Zite to add new leads to a Mailchimp audience, tag users based on form answers, or trigger a follow-up email or SMS workflow for subscribed contacts.

    For SMS workflows, confirm that your Mailchimp SMS setup is approved and that the contact has SMS consent.
  </Step>

  <Step title="Test">
    Test the app by submitting a signup, updating a contact, or taking the action that should trigger Mailchimp.

    Then, check Mailchimp to confirm the audience contact, tag, merge field, journey, email, or SMS workflow updated as expected. For messages, test with a small segment before using the workflow in production.
  </Step>

  <Step title="Deploy and share">
    Click `Publish` in the upper right corner to [**share**](/help/platform/access/share-to-web) or [**embed**](/help/platform/basics/embedding) your app.
  </Step>
</Steps>

## Mailchimp SMS options

Mailchimp supports SMS in two main ways:

* **SMS Marketing:** Send marketing text messages to subscribed SMS contacts in a registered SMS program. SMS Marketing is available as an add-on for Mailchimp Essentials plans or higher, and messages require approved setup, credits, and SMS consent. [Learn more in Mailchimp's SMS Marketing docs](https://mailchimp.com/help/create-send-marketing-sms/).
* **Transactional SMS:** Send expected, one-to-one messages like order updates, appointment reminders, one-time passcodes, or account alerts through Mailchimp Transactional. Transactional SMS requires Mailchimp Transactional, SMS credits, an approved sending number, and consent. [Learn more in Mailchimp's Transactional SMS docs](https://mailchimp.com/developer/transactional/docs/transactional-sms/).

## Common use cases

With a Mailchimp connection, you can create apps like:

* **Lead Capture Forms:** Add new leads to a Mailchimp audience and tag them by source
* **Event Registration:** Send registrants into event reminder campaigns
* **Customer Portals:** Update audience fields when users change preferences or account details
* **Newsletter Signups:** Collect email and SMS opt-ins from a Zite app
* **Lifecycle Marketing:** Trigger welcome, onboarding, or reactivation journeys
* **SMS Notifications:** Send approved marketing or transactional text messages to opted-in contacts