How Does Bubble’s Pricing Work in 2026? Plans & Alternatives
Bubble’s paid plans start at $69/month for web and mobile apps, but the final cost is driven by workload units that measure how much work your app does on Bubble’s servers. If your app gets a lot of traffic, your bill increases (sometimes by a lot). That’s why I’ve broken down each plan so you can see its workload limits and what kind of app it can comfortably support.
Bubble pricing plans: At a glance
Bubble offers three plan types:
- Web and mobile: For teams building both a web app and a native mobile app that share the same logic, database, and workflows. This is the most flexible option and the most expensive.
- Web only: For apps that run entirely in the browser. This is what most people start with.
- Mobile-only: For native mobile apps published on the App Store and Google Play.
All Bubble plans include a fixed number of workload units. A workload unit (WUs) is Bubble's way of measuring the server resources your app consumes. Every significant action, like page loads and API calls, uses some of these units from your monthly budget. If your app exceeds those limits, you will need to upgrade plans or purchase additional capacity.
Web and mobile plans
The web and mobile plans are best for most users. Below is a side-by-side comparison of the plans:
Single platform plans (web or mobile)
These plans are perfect when you’re either building just for the web or for mobile. Here’s how they compare:
Bubble pricing breakdown for web and mobile plans
The breakdown below focuses on Web + Mobile plans because they include the full feature set for both platforms. If you only need one platform, you can save costs by choosing the corresponding single-platform plan.
Free plan: $0/month
This plan gives you enough workload to explore the editor, try both web and mobile builds in development, and understand how your app will behave. But you can’t go live.
What's included:
- 50,000 workload units/month
- 1 editor
- Development only (no live deployment)
- API connector
- 6 hours of server logs
- SOC 2 Type II and GDPR compliance
- Web app: AI page builder, component library, and web debugger
- Mobile app: Native mobile editor, mobile debugger, and on-device testing
Best for: Learning Bubble's interface, testing concepts, and building prototypes you don't need to launch.
Pros:
- Zero financial commitment to start
- Enough WUs to build and test most simple to medium‑complexity app ideas
- Full access to Bubble's drag-and-drop editor
Cons:
- Cannot deploy to production. Your app stays in development mode
- Bubble branding everywhere
- Single editor means no collaboration
Starter plan: $69/month billed monthly
Starter is the first paid tier that lets you actually go live. It’s designed for early MVPs and small apps.
What's included:
- Recurring workflows
- Basic version control
- 175K workload units per month
- 2 days of server logs
- Ability to remove Bubble branding in more places
- Access to the Bubble app API
- 50GB file storage
- Web app: Live website on a custom domain
- Mobile app: 5 build submissions per month, 3 live app versions, and unlimited OTA updates
Best for: Launching MVPs and early‑stage products with modest traffic.
Pros:
- Enough capacity to launch a real product with both web and mobile fronts.
- Recurring workflows unlock basic automation (emails and reminders).
- Unlimited OTAs means you can push updates directly to users’ installed mobile apps (for bug fixes or content changes) without submitting a new build to the app stores each time.
Cons:
- Limited builds and live versions mean fast‑moving teams may feel constrained as they iterate.
Growth plan: $249/month billed monthly
Growth is where Bubble starts to feel comfortable for real production apps with steady traffic. You get more workload headroom, better version control, and enough mobile build capacity to support an active release cycle across both platforms.
What's included:
- Two-factor authentication
- 2 app editors
- 10 custom branches for version control
- 250K workload units/mo
- 14 days of server logs
- 100 GB file storage
- Web app: Live website and custom domain
- Mobile app: 10 build submissions/mo, 5 live app versions, and unlimited OTAs
Best for: Consumer-facing apps ready to scale and SaaS products with growing user bases.
Pros:
- Extra workload and logs make it much easier to monitor and troubleshoot a growing app.
- Multiple editors and branches support a basic team workflow without jumping straight to enterprise.
- Higher build and live-version limits give you breathing room for frequent mobile updates.
Cons:
- Price jump can feel steep if your team is small.
- Two editor limit is challenging for larger product teams.
Team plan: $649/month billed monthly
Team is for apps that use a lot of resources and have several people working in the editor at the same time. It also makes sense for agencies since they can isolate each client project.
What's included:
- 500K workload units/mo
- Sub apps (separate databases and subdomains per client/project)
- 5 app editors
- 25 custom branches
- 20 days of server logs
- 1 TB file storage
- Web app: Live website and custom domain
- Mobile app: 20 build submissions/mo, 8 live app versions, and unlimited OTAs
Best for: Growing teams building resource-intensive applications and agencies managing multiple client projects.
Pros:
- High workload and storage limits make it viable for data‑heavy apps or larger user bases.
- Sub apps are ideal for agencies or multi‑tenant products that need clean isolation per client.
- More editors and branches support real collaboration with parallel feature work.
Cons:
- You still need to keep an eye on workload usage and may require additional workload tiers for very spiky traffic.
- Managing many sub-apps and branches adds complexity that small teams may not actually need.
Enterprise: Custom
Enterprise is for organizations that treat Bubble as core infrastructure. You get control over where and how your apps run, custom workload allocations, and support that matches enterprise risk and compliance requirements.
What's included:
- Custom workload unit allocation
- Customizable editor limits
- 1 TB file storage (or higher by agreement)
- Choice of hosting location
- Dedicated instance
- Ability to host multiple apps on one plan
- 150 custom branches
- SSO
- Dedicated account management and SLAs
Best for: Large organizations running multiple critical apps on Bubble, with strict security, compliance, or data residency requirements.
Pros:
- Custom workload and dedicated infrastructure let you design around your specific scale and performance needs.
- Centralized plan for multiple apps can simplify governance, security reviews, and vendor management.
- SSO, SLAs, and account management align Bubble with enterprise IT and security expectations.
Cons:
- Tighter coupling to Bubble as a platform makes future migration more complex.
- It doesn’t support SCIM for large-scale user management.
How Bubble workload units work
Workload units are a meter for how much server work your app uses in a month. A WU measures operations like:
- Database searches, creates, updates, and deletes
- Workflow executions
- Page loads and data displays
- API calls to external services
- File uploads and processing
- User authentication events
- Scheduled backend workflows
Heavier or more complex operations use more WUs than simple reads or light workflows.
Bubble doesn't publish exact WU costs per action. You won't know how much a specific database search or workflow consumes until you build it and watch your metrics.
If you need more WUs than your plan includes but don't want to upgrade tiers, you can purchase workload add-ons at volume discounts:
You can enable or disable flexible overages in your app settings. With overages disabled, your app may experience throttled performance or partial service interruptions if you hit your WU limits.
Which Bubble plan should you choose?
Choose Free if you:
- Are learning no-code development for the first time
- Want to test whether Bubble fits your project
- Building a prototype, you don't need to show users yet
Choose Starter if you:
- Have a simple MVP ready to launch
- Expect modest traffic (a few hundred users)
- Need a custom domain for a professional appearance
- Working solo or with one collaborator
Choose Growth if you:
- Have a consumer-facing app gaining traction
- Need 2-factor authentication for user security
- Have a small team (3-5 people) building together
Choose Team if you:
- Are scaling beyond Growth's WU limits consistently
- Have a larger development team (6-10 people)
- Building multiple complex features simultaneously
Choose Enterprise if you:
- Need SSO
- Have mission-critical apps that can't afford downtime
- Require dedicated infrastructure for performance
Is Bubble worth the cost?
After building on Bubble and analyzing dozens of user reviews, here's my honest assessment.
Bubble is worth it if you:
- Want to build complex web apps without coding
- Need a full-stack solution (frontend, backend, and database) in one platform
- Have time to learn the platform's steep learning curve
Skip Bubble if you:
- Need to self-host or export your code (you're locked into Bubble's infrastructure)
- Are a complete beginner who needs a gentler learning curve
Bubble alternatives and pricing comparison
Bubble's workload unit system makes costs unpredictable as you scale. If that's a dealbreaker, these alternatives offer more straightforward pricing:
Zite vs Bubble: Which should you choose?
Both Zite and Bubble can ship production apps, but they’re optimized for different use cases.
Zite is built specifically for business software like client portals, dashboards, and internal workflows. Unlike Bubble, you don’t need to learn a complicated visual builder or set up external databases. Zite uses AI to generate the app from your descriptions, including a built-in database that auto-generates your schema.
You can edit the app with follow-up prompts or make direct changes to the UI. As for workflows, they’re visual, and you can see how they flow, inspect them, and reprompt to make updates. Non-technical users can build and maintain their apps.
And unlike Bubble, once you deploy your app, you’re not charged for running it. No workload units are running out as your users interact with your app. Zite only consumes your credits when you’re building with AI.
Bubble is strong for SaaS and consumer‑facing web and mobile apps like marketplaces and subscription products. Most work happens in Bubble’s visual editor, which is powerful but comes with a steep learning curve.
Zite is better for:
- Teams who prefer an AI-native building experience instead of drag and drop
- Non-technical teams who want to build business software without writing code or learning a complex visual builder
- Large orgs that need to support unlimited apps and users on every plan with no per-seat pricing
- Teams that want a built-in database that auto-generates their schema with no external extra setup
Bubble is better for:
- Consumer-facing SaaS products
- Developers comfortable with a steep learning curve
Use both if: You need Bubble's flexibility for your customer-facing product but want simpler, faster tooling for internal operations and business apps.
My bottom line on Bubble pricing
Bubble’s workload-based pricing makes costs hard to predict. A simple app can stay inexpensive for a long time, but if usage spikes, pricing can climb quickly and unexpectedly. You pay more as more users interact with your app.
If you’re building business apps and want an easier-to-use tool with predictable pricing, Zite is worth considering. Zite uses AI credits for building the app, but it doesn’t charge per user or per generic app action. Once you deploy your app, your costs won’t spiral as more users access your app.
Frequently asked questions
How much does Bubble cost per month?
Bubble costs $69/month, billed monthly, to start for the web and mobile plans. This plan comes with 175K workload units/month, which is enough to build and deploy an app.
Can I use Bubble for free?
Yes, Bubble's free plan lets you build and test apps with 50,000 WUs/month. However, you cannot deploy to production, use a custom domain, or remove Bubble branding on the free tier.
Can I export my Bubble app code?
No, you can’t export Bubble apps as source code. Bubble does not offer direct code export; you’re tied to their platform for hosting, though you can export your data if you choose to migrate.
