Build forms your clients see as yours, not ours. Remove all Fillout branding, add your logo and colors, and host every form on your own domain, with unlimited seats on every plan.
Free to start. Unlimited forms and seats.
Rated 4.6/5 on G2.
Your brand on every form, not ours
Your client should see one brand on every form you send them: yours. A white label form builder makes each one read like something your own team built, start to finish.
Fillout gives you the full set of white-label controls:
- Remove all branding: Strip the Powered by Fillout badge so every form reads as 100% yours.
- Add your logo and colors: Apply your brand's look with custom themes, fonts, and a favicon.
- Host on your own domain: Your forms live at forms.yourcompany.com, so even the address is yours.
- White-label emails: Notifications and confirmations arrive from your own address, emails your clients instantly recognize as you.
Built for agencies, SaaS teams, and client work
White labeling matters most when someone else is looking at your forms. Fillout is built for teams whose work is always in front of clients.
- Agencies: Hand clients forms, surveys, and intake flows that carry the agency's own brand top to bottom.
- SaaS teams: Embed forms inside your product that match your interface, so they feel native.
- Consultants and freelancers: Look established with branded intake and onboarding forms from day one.
- Internal teams: Keep company branding consistent across all surveys, requests, and registrations.
Unlimited seats on every plan means you can invite your whole team and your clients without the bill rising per person.
A full white label form builder underneath the branding
Branding is only half the job. Fillout is a full-featured builder first:
- 50+ question types: From simple text to matrix grids, file uploads, and payments.
- Conditional logic: Show or hide questions based on earlier answers for a tailored flow.
- Multi-page forms: Break long forms into clean, guided steps.
- Native database sync: Send responses straight to Airtable, Notion, or Google Sheets with no middle tool, or into a Zite database from the same team.
- Payments and scheduling: Collect payments with Stripe and let people book time inside the form.
- Workflows: Route submissions, notify the right people, and automate what happens next.
Pricing
Simple, monthly, and unlimited seats on every plan:
- Free: $0 a month. Unlimited forms and seats, 1,000 responses a month, and the core builder.
- Starter: $19 a month. 2,000 responses, all question types, custom themes, and light branding.
- Pro: $49 a month. 5,000 responses, removes all branding, custom fonts, white-label emails, and custom CSS.
- Business: $89 a month. Unlimited responses, custom domain, form analytics, custom code, and priority support.
Every plan includes unlimited seats and unlimited forms, billed monthly. See the Fillout pricing page for full plan limits.
For full white-label control, remove all branding on Pro and add your own domain on Business.
When your forms grow into something bigger
Sometimes a form is the front door to a larger workflow: an intake form that feeds a client portal, or a request form that needs an approval queue and a dashboard behind it.
When that happens, Fillout connects to Zite, the app builder from the same team. Zite turns the data your forms collect into a branded app, with a database, role-based access, and visual workflows, so the same client sees a portal, not just a form.
You start with a white-label form and grow into a white-label app when you need one.
Frequently asked questions
What is a white label form builder?
A white label form builder lets you create forms with your own branding instead of the tool's by removing the vendor's logo, adding yours, and hosting on your domain. It makes forms look built in-house, which matters for anyone handing forms to clients.
Does Fillout remove its branding?
Yes, Fillout removes all branding on the Pro plan at $49 a month, which strips the Powered by Fillout badge from your forms. The Starter plan at $19 a month reduces branding to a lighter mark, and the free plan shows a Fillout badge.
Can I use my own domain for forms?
Yes, you can host forms on your own domain with Fillout's Business plan at $89 a month, so forms load from a URL like forms.yourcompany.com. Lower plans include a clean URL, but a fully custom domain is the tier most client-facing teams choose.
Is there a free white label form builder?
Fillout has a free plan with unlimited forms and seats and 1,000 responses a month, though the free tier shows a Fillout badge. To remove branding fully, the Pro plan at $49 a month is the entry point, since that's where most tools draw the paid line.
How much does a white label form builder cost?
Fillout's paid plans run $19 for Starter, $49 for Pro, and $89 for Business, all with unlimited seats. Pro removes all branding, and Business adds a custom domain. That's competitive with builders that charge per user or gate white labeling behind enterprise tiers.
Can I build a client portal on my forms?
Yes, when a form needs to become a portal, Fillout connects to Zite, the app builder from the same team. Zite turns form data into a branded app with a database and role-based access, so clients log in to a portal instead of filling out a form.
Make your brand the only one your clients see
Build a form in minutes, remove our branding, and host it on your own domain. Free to start, unlimited seats, no per-seat charges.
