ToolJet pricing runs from $24 to $249/builder/month on Cloud, and the end-user cap on each tier often forces teams into the next plan before their builder count would suggest.
ToolJet pricing plans: at a glance
The Cloud version has 5 tiers; Self-Hosted has 4 because the Starter tier is Cloud-only. See ToolJet’s pricing page for the latest details.
How ToolJet’s per-builder pricing works
ToolJet charges only for builders (the people who create and edit apps) and includes end users up to a cap on each plan. A builder gets full editor access. An end user runs the apps without editing them, which counts against your plan’s end-user limit but doesn’t incur a per-seat fee.
The Free tier includes 50 end users. Starter and Pro include 50 and 100 end users, respectively, and Team includes an unlimited end-user count. End users are effectively free up to your plan’s cap, but the cap often determines which tier you need.
A team with 3 builders and 80 end users needs Pro tier (since Starter caps at 50 end users), which costs 3 × $99 = $297/month. The end-user limit usually drives the tier choice more than the builder count.
Free: $0/builder/month (Cloud and Self-Hosted)
What’s included: 2 builders, 50 end users, 2 apps, 100 AI credits, and access to the AI app builder. Self-Hosted Free is identical, but you handle the infrastructure. No add-on AI credits are available on the Free plan.
Best for: Individuals testing ToolJet, small teams running a starter workflow, and developers evaluating the open-source version on their own servers.
Pros
- Usable Free tier with 2 builders and 50 end users. Most starter tools cap at 5 total users.
- AI app builder is included on Free, which is rare in the low-code category.
- Self-Hosted Free is fully open source. You can run it indefinitely at zero license cost.
Cons
- 100 AI credits per month run out fast on real iteration.
- No add-on AI credits available, so once you hit the cap, you wait until next month or upgrade.
- 2-app cap pushes growing teams to upgrade quickly.
Starter (Cloud only): $24/builder/month
What’s included: 50 end users, 2 apps, 2,000 AI credits per builder, unlimited add-on AI credits available for purchase, and predefined user groups. Starter exists only on Cloud, not Self-Hosted.
Best for: Small teams that have hit the Free tier’s AI credit cap and want a lower-cost entry to paid features without committing to Pro.
Pros
- 2,000 AI credits per builder is a real upgrade from Free’s 100 monthly credits.
- Unlimited add-on AI credits available, so you can buy more without changing tiers.
- $24/builder per month is meaningfully cheaper than Pro at $99.
Cons
- Still capped at 2 apps and 50 end users. You’ll outgrow it the moment your team scales.
- Not available on Self-Hosted, so Self-Hosted users skip directly from Free to Pro.
- Limited features compared to Pro (no custom styling, no version control on Self-Hosted).
Pro: $99/builder/month (Cloud and Self-Hosted)
What’s included: All Free features plus 100 end users, 5 apps, 2,000 AI credits per builder per month, and custom styling. Self-Hosted Pro adds version control.
Best for: Growing teams that have outgrown Starter’s 2-app and 50-end-user caps and need more flexibility for multiple apps.
Pros
- 100 end users cover most small-to-mid-team internal tool deployments.
- 5 apps are enough for a real ops setup (sales tool, support tool, finance tool).
- 2,000 AI credits per builder is the same as the Starter plan, so the upgrade is about caps and features, not AI.
Cons
- $99/builder per month is steep compared to flat-rate alternatives. A 5-builder team pays $495/month.
- The 4x price jump from Starter ($24 to $99) is significant for the actual feature gains.
- Once your end-user count (the people using your apps, counted separately from builders) passes Pro's 100 cap, you must upgrade to Team, where the per-builder price climbs from $99 to $249/builder/month.
Team: $249/builder/month (Cloud and Self-Hosted)
What’s included: All Pro features plus unlimited end users, unlimited apps, SSO integration, and custom user groups. The 2,000 AI credits per builder per month allocation stays the same as Pro.
Best for: Teams running multiple internal tools across the organization where the end-user count and app count would blow through Pro’s caps.
Pros
- Unlimited end users remove the cap that pushes most growing teams off Pro.
- SSO integration is rare on mid-tier plans and important for company-wide rollouts.
- Custom user groups give you finer-grained access controls than Pro’s basic permissions.
Cons
- $249/builder per month is enterprise-level pricing. A 10-builder team pays $2,490/month.
- The 2.5x price increase from Pro ($99 to $249) is hard to justify if you only need 1 or 2 unlocked features.
- No additional AI credits despite the higher price. You pay for unlimited end users and apps, not more AI capacity.
Enterprise: custom pricing
What’s included: All Team features plus custom AI credit allocations, SCIM provisioning, custom AI model options, and custom data retention policies. Self-Hosted Enterprise adds development lifecycle permissions, automated deployments, and dynamic access rules.
Best for: Larger organizations and regulated industries with compliance, identity management, and procurement requirements.
Pros
- SCIM provisioning is required by most enterprise IT departments for user lifecycle management.
- Custom AI model options matter for organizations with specific requirements for LLM providers.
- Self-Hosted Enterprise adds the deployment and access controls needed for complex environments.
Cons
- Custom pricing means you can’t compare costs without a sales conversation.
- Pricing typically exceeds $250/builder per month at lower volumes, before discounts.
- Implementation complexity is higher. Plan for weeks of setup.
Which ToolJet plan should you choose?
Choose Free if you:
- Are testing ToolJet with a personal project or a 2-builder team.
- Need a basic internal tool with fewer than 50 end users and 2 apps.
- Want to self-host on your own infrastructure at zero license cost.
Choose Starter if you:
- Have hit Free’s 100 AI credit ceiling and want more AI capacity at the lowest paid price.
- Are still under the 50-end-user and 2-app caps.
- Are on the Cloud version (Starter isn’t available on Self-Hosted).
Choose Pro if you:
- Need 3 to 5 apps and 50 to 100 end users.
- Want custom styling for client-facing or branded internal tools.
- Are on Self-Hosted and want version control.
Choose Team if you:
- Have more than 100 end users or need more than 5 apps.
- Need SSO integration for company-wide rollout.
- Can absorb the $249/builder-per-month price for the unlimited tier.
Choose Enterprise if you:
- Need SCIM, custom AI models, or advanced compliance features.
- Have IT requirements that the self-serve tiers can’t meet.
- Are negotiating multi-year contracts where volume discounts make sense.
Is ToolJet worth the cost?
ToolJet is worth the cost on Free and Starter for small teams running a focused internal tool, and on Pro for growing teams with 100 end users or fewer. The math gets harder to justify at Team ($249/builder per month) once you compare it to flat-rate or per-user alternatives.
ToolJet is worth it if you:
- Have a developer team that wants to ship internal tools faster than coding them from scratch.
- Have many more end users than builders, so the per-builder model works in your favor.
- Need self-hosting or open-source, with unusually generous Free and Pro tiers.
Skip ToolJet if you:
- Are non-technical and don’t have a developer on the team. Even with the AI app builder, ToolJet leans technical.
- Want a tool that non-technical teammates can build and maintain themselves, without writing code. Zite is built for that.
- Are a small team where the $99 or $249 per-builder pricing doesn’t fit your budget.
The most common surprise on ToolJet pricing is the jump from Starter to Pro ($24 to $99) and Pro to Team ($99 to $249). Many teams hit these jumps due to end-user caps, not because they need more builder seats. Plan for which tier your end-user count will push you into before committing.
ToolJet alternatives and pricing comparison
If ToolJet’s per-builder pricing doesn’t fit your team, here’s how the main alternatives compare on monthly pricing.
For non-technical teams, Zite uses single-rate pricing without per-builder math. A 30-person team on Zite Pro pays a total of $19/month. The same team on ToolJet Pro, with 5 builders and 25 end users, pays $495/month (5 × $99).
You can also compare Zite directly with Lovable, Base44, or Replit for AI app builder comparisons.
Zite vs ToolJet: which should you choose?
Zite and ToolJet both let you build apps without writing most of the code, but they target different users. The pricing models reflect that.
Zite is better for:
- Non-technical teams building business apps from a prompt without needing to learn a builder interface.
- Internal tools, dashboards, and CRMs where operations, support, and SMB teams need to build and run their own apps.
- Customer-facing apps and client portals where each external user needs their own branded login.
- Teams that want to see and control the app’s workflow logic visually after the AI builds it.
- Anyone who finds the per-builder math too unpredictable and wants flat per-month pricing.
ToolJet is better for:
- Engineering teams shipping internal tools where JavaScript and Python integration matter.
- Use cases requiring self-hosting or on-prem deployment for compliance.
- Teams with many end users running apps and a few builders making them, where the per-builder model is cheaper.
- Workflows that need deep custom logic and direct database connections.
Use both if: Your engineering team uses ToolJet for internal backend tools, and your non-technical teammates build their own apps, dashboards, and portals on Zite.
Start building with Zite if you want non-technical teammates to build their own internal tools, dashboards, and client portals.
My bottom line
For engineering teams with many end users and few builders, ToolJet’s pricing is competitive for the Free and Starter plans. The self-hosted open-source option is free if you can run it, and the Free tier (2 builders, 50 end users, 100 AI credits) is generous compared to most low-code starter plans.
The math gets harder at Pro ($99/builder) and Team ($249/builder). For teams that need 5 or more builders, the monthly bill climbs quickly. Zite has no per-seat or per-builder pricing at all, just unlimited users on a single monthly plan, so it can be significantly cheaper. A more affordable per-builder tool like Retool is another option.
ToolJet’s per-builder approach makes the most sense for technical teams shipping software for non-technical colleagues, not for the colleagues themselves. Pick the tool that fits how your team actually builds.
Frequently asked questions
How much does ToolJet cost per month?
ToolJet costs $24/builder/month on Starter, $99/builder/month on Pro, and $249/builder/month on Team for Cloud. A free tier and free self-hosted version are also available. Enterprise pricing is custom.
Is ToolJet really free?
Yes, ToolJet is really free in two ways. The open-source version is free to self-host forever, though you pay for hosting and maintenance on your end. The Cloud Free tier is permanently free for up to 2 builders and 50 end users.
What’s the difference between Cloud and Self-Hosted ToolJet?
The difference between Cloud and Self-Hosted ToolJet is who runs the infrastructure. Cloud is hosted by ToolJet and offers 5 tiers. Self-Hosted runs on your own servers and skips the Starter tier, going directly from Free to Pro.
What is a builder in ToolJet?
A builder in ToolJet is anyone who creates or edits apps in the editor. End users (people who run apps without editing them) are included in each plan’s cap and don’t add a per-seat fee.
How does ToolJet pricing compare to Retool?
ToolJet pricing is more expensive than Retool at Pro and Team tiers. Retool charges $12/builder plus $7/internal user monthly on Team, while ToolJet Pro is $99/builder. ToolJet is cheaper for self-hosted use since its open-source version is free.
Does ToolJet have hidden costs?
ToolJet has mostly predictable costs, but end-user caps and AI credit limits are the biggest surprises. Teams plan around builder seats and forget the end-user count, which often forces a tier upgrade.
What is the best alternative to ToolJet for non-technical teams?
The best alternative to ToolJet for non-technical teams is Zite, an AI-powered no-code builder that generates business apps from a prompt with flat $19/month pricing and unlimited users.
