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Overview

Good design in Zite starts with a system, not a collection of one-off tweaks. Choose the overall style first, then refine individual sections once the app has a consistent foundation.
If you already have company colors, fonts, a logo, or brand rules, start with a Brand Kit. If you only need a small text, color, spacing, or layout change, use Selective Edits.

Start with the whole design

New builders often start by fixing the first thing that looks wrong: one button, one card, one heading, one color. That can work for small issues, but it can also make the app feel patched together. Before editing individual components, decide the app’s design direction:
What you haveBest starting point
A real company brandCreate or apply a Brand Kit.
A website you want to matchPaste the website link in chat and say what to use as reference.
A screenshot or mockupUpload it with + followed by Upload an attachment.
A page needs imagesAsk Zite to create placeholder, illustration, or marketing visuals.
No brand yetChoose a theme, then refine colors, typography, and spacing.
A similar app layoutStart from a template.
Design systems work because the same decisions repeat: the same font scale, button style, color roles, card treatment, spacing rhythm, and navigation patterns. In Zite, global theme and Brand Kit changes are the fastest way to create that consistency.

Use Brand Kit or themes for global style

Use global design controls when the change should apply across the app. This keeps the app easier to maintain and prevents each page from drifting into a different visual style. Use a Brand Kit when you want Zite to reuse a brand across multiple apps. Brand Kits can include logos, icons, fonts, color palettes, button styles, card styles, and written guidelines.
Brand kit guidelines showing logo, icon, color palette, visual style, and tone of voice
Use a theme when you want to quickly set the look of one app. Click the swatch icon, then choose the theme or Brand Kit you want to apply. Global changes are best for:
  • Main fonts and type scale
  • Primary, secondary, accent, background, and text colors
  • Button shape, color, and weight
  • Card, panel, and table styling
  • Overall spacing and density
  • Light or dark visual direction
  • Navigation and page-level layout patterns
Applying a theme from the design panel does not use credits. AI-powered design work, such as changing a design from an uploaded photo, does use credits.

Set fonts and colors

Fonts and colors should usually be configured in your theme or Brand Kit first. That keeps headings, body text, buttons, backgrounds, cards, and links consistent across the app. Use individual edits when a specific section needs a local adjustment, such as making one heading larger, changing a single button color, or improving contrast in one card. Avoid changing the same font or color one component at a time if the decision should apply everywhere.
Color settings showing primary background, text, and primary color controls
Use color roles intentionally:
  • Background sets the surface behind content
  • Text controls readability
  • Primary should be reserved for the main action or strongest brand accent
  • Secondary and advanced colors can support less important actions, cards, and details
Font dropdown showing available typefaces and a live app preview
Choose a font that matches the app’s purpose. Internal tools usually benefit from simple, readable fonts. Marketing pages can use a more expressive font, but body text should still be easy to scan.
Fonts may vary by device. If a font isn’t available, the app automatically uses the next available fallback font to keep your content readable.

Give Zite better references

You can guide Zite with a website link, screenshot, mockup, uploaded image, or written brand rules. The reference is more useful when you say what Zite should learn from it. Good reference prompts are specific:
Use https://example.com as a style reference for the homepage. Match the clean spacing, rounded cards, typography feel, and calm neutral palette. Do not copy the copy, logo, images, or page structure exactly.
Use the attached screenshot as inspiration for the dashboard. Keep my current data and navigation, but update the cards, spacing, type hierarchy, and button styling to feel closer to the screenshot.
If you only want part of the reference, say so:
  • “Use the colors and typography only.”
  • “Match the card style, but keep the current layout.”
  • “Use the spacing and visual hierarchy, but keep our brand colors.”
  • “Use this as a mobile layout reference, not a desktop reference.”
Only ask Zite to use logos, images, copy, or brand assets that you own or have permission to use. For other websites, use them as style inspiration rather than asking for a direct copy.

Create images with AI

You can ask Zite to create images for your app, including placeholder visuals, hero images, empty states, thumbnails, illustrations, and marketing sections. AI-generated images work best when the image supports the page but does not need to be exact. Use them for early design direction, campaign concepts, example content, or polished visuals when you do not have final assets yet.
Zite-generated hotel landing page using a placeholder hero image
For example, a generated hotel image can help a booking portal feel complete while you are still waiting on final photography. Be specific about where the image will go:
Create a clean hero image for the landing page. It should show a modern operations dashboard on a laptop, use our brand colors, feel polished but not stock-like, and fit a wide desktop hero section.
Replace the empty state illustration on the Projects page with a simple branded image that suggests planning work. Keep it calm, professional, and suitable for an internal tool.
Use real assets when accuracy matters, such as product screenshots, customer logos, team photos, compliance badges, or final brand photography. Generated images are useful for placeholders and marketing polish, but they should not imply a real customer, real product state, or real evidence unless that is true.

Improve the current app

If the app works but does not feel polished, open Improve my app from the + menu.
Improve my app modal showing Review and Designer options
Use Review when you want Zite to scan the app for common issues and fix them. This is useful for missing states, obvious layout problems, broken interactions, and general quality checks. Use Designer when the app is functional but needs visual polish. Designer explores the running app, captures screenshots, and improves the look and feel. It can take longer because it is reviewing the app visually. Before using Designer, make sure the main pages and core interactions already exist. It is better at polishing a working app than guessing the product direction from an unfinished one.

Use Selective Edits for small changes

Use Selective Edits when the design direction is right but one part needs adjustment. It is the best tool for precise changes that should not affect the rest of the app.
Selective Edits showing a selected heading with typography and color controls
Selective Edits are useful for:
  • Rewriting a heading, label, or button
  • Changing one component’s color, padding, alignment, or radius
  • Moving or deleting a section
  • Adjusting a card, table, image, or form field
  • Fixing a local spacing issue
  • Fine-tuning a component after a global theme change
Good selective edit prompts name the exact area and the constraint:
On the Orders page, make only the status cards more compact. Reduce their height and spacing, but keep the same colors, text, and order.
Change the primary button on this page to use the brand accent color. Do not change secondary buttons or navigation links.

Check responsive behavior

A good app should not just shrink from desktop to mobile. The layout should adapt so people can still read, tap, scan, and complete the main task at every screen size. Use Responsive mode to inspect smaller widths, and use Fullscreen when you want to review the app without the builder UI around it.
Zite responsive mode showing a mobile preview of a booking portal
Check these before publishing:
  • Navigation remains easy to find and use
  • Text wraps without overlapping other elements
  • Buttons and links are large enough to tap
  • Tables, cards, and filters still make sense on mobile
  • Modals and dropdowns fit inside the viewport
  • Important actions are not hidden below long content
  • Images crop or resize without hiding key information
  • Forms can be completed without horizontal scrolling
If only one page breaks on mobile, fix that page with Selective Edits or a focused prompt. If the same problem appears across many pages, ask for a global responsive layout improvement.

Keep the design readable

Visual style should support the user’s task. A polished app is not just more decorative; it is easier to understand. Use this checklist when reviewing your design:
AreaWhat to look for
HierarchyThe most important heading, action, or number is visually obvious.
ConsistencySimilar buttons, cards, tables, and forms look and behave the same way.
ContrastText is readable against its background, especially small or muted text.
SpacingRelated items are close together, and unrelated sections have clear separation.
Content fitLong names, labels, statuses, and table values do not overlap or get cut off.
StatesEmpty, loading, success, error, and disabled states look intentional.
Mobile layoutThe page works at narrow widths without horizontal scrolling.
FocusDecorative elements do not compete with the main task.
When something feels off, describe the problem in terms of the user’s task:
The customer dashboard has too many competing cards. Make the overdue accounts, renewal value, and next follow-up action stand out first. Keep the current data and sidebar.

A practical design workflow

1

Choose the system

Start with a Brand Kit, theme, template, website link, or screenshot. Decide what should be global before changing individual components.
2

Build the core app

Create the main pages, data views, forms, workflows, and navigation before doing detailed visual polish.
3

Apply global styling

Use the theme panel or Brand Kit for fonts, colors, buttons, cards, and overall density.
4

Review in preview

Check the app in normal preview, Responsive mode, and Fullscreen. Look for hierarchy, readability, spacing, and mobile issues.
5

Use Improve my app

Choose Review for general quality checks or Designer for visual polish after the app is working.
6

Make focused final edits

Use Selective Edits for small adjustments and focused prompts for page-specific issues. Avoid broad redesign prompts once the app is close.

Common design prompts

Make this app feel more cohesive. Keep the current features and content, but align the typography, spacing, buttons, cards, and colors across all pages.
Apply our Brand Kit to this app. Keep the existing layout and data, but update the visual style to match the brand colors, typography, buttons, and card treatment.
Review the app in responsive mode and fix mobile layout issues. Prioritize navigation, forms, tables, and any text overlap. Do not change desktop layout unless required.
Use the attached screenshot as a visual reference. Match the overall polish, spacing, hierarchy, and component style, but keep my app's current structure and data.
Create a branded placeholder image for the customer portal welcome screen. It should match the current theme, use no readable text inside the image, and leave space around the subject so it crops well on mobile.
Last modified on July 6, 2026