How it works
Mailchimp manages marketing audiences and email campaigns. Connect it to collect signups, maintain contact details, and build campaign dashboards. Your app uses the Mailchimp account you connect; visitors don’t need their own accounts. By connecting Mailchimp, you can:- Add contacts to an audience or update existing contacts
- Save names and other audience details
- Organize contacts with tags
- Look up audiences and their contacts
- Create email campaigns for a chosen audience
- Read campaigns and reports
How to integrate Mailchimp into your app
1
Connect to Mailchimp
Ask Zite to connect to Mailchimp, or select + → Integrations → Mailchimp. Sign in to your Mailchimp account and approve the requested access.If a saved connection is available, confirm it belongs to the account you want to use.
2
Describe your use case
Tell Zite the audience, contact details, and tags to use. For example, “Add newsletter signups to our Main audience and tag them Website signup.”Specify whether to create new contacts or update existing ones, and preserve their subscription choices. For campaigns, ask to review the audience and content before sending.
3
Test and publish
Test with an email address you control and check the audience, details, tags, and subscription status in Mailchimp. Submit it again to check that your app updates the same contact.Review any campaign as a draft, then select Publish in the upper-right corner when the app works as expected.
Common use cases
With a Mailchimp connection, you can create apps like:- Newsletter Signups: Add people who opt in to the intended audience
- Event Registrations: Tag attendees by event
- Lead Capture: Save contact details and their source
- Contact Updates: Keep audience details current when customers update them
- Campaign Dashboards: Show campaigns and their results
Important notes
- Account and audience: Your app uses the connected account’s access. Name the intended audience, especially if several have similar names.
- Existing contacts: Ask Zite to match contacts by email within the audience and update them. The connection alone does not guarantee your app prevents duplicates across audiences.
- Subscription choices: Keep signup consent and unsubscribe status separate from ordinary contact edits. Updating a name or tag should not silently resubscribe someone.
- Campaign review: Creating a campaign and sending it are separate actions. Review content and recipients before enabling a send action in your app.
- Complete lists: Large audiences and reports may need more than one request. Ask Zite to load all matching results before showing totals or claiming a list is complete.
Need help with this integration? Contact support@zite.com.